{"id":50332,"date":"2017-07-01T12:00:13","date_gmt":"2017-07-01T12:00:13","guid":{"rendered":"https:\/\/informaticsjournal.net\/?p=50332"},"modified":"2026-10-25T19:42:10","modified_gmt":"2026-10-25T19:42:10","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%88%d9%81%d8%b6%d8%a7%d8%a1%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%83%d8%aa%d8%a8%d8%a7%d8%aa-%d9%84%d9%82%d8%a7%d8%a1-%d9%84%d8%a7-%d9%85%d9%81%d8%b1-%d9%85","status":"publish","type":"post","link":"https:\/\/informaticsjournal.net\/?p=50332","title":{"rendered":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0636\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a: \u0644\u0642\u0627\u0621 \u0644\u0627 \u0645\u0641\u0631 \u0645\u0646\u0647"},"content":{"rendered":"<div class=\"article-main\">\n<p class=\"paragraph\">1. \u0645\u0642\u062f\u0645\u0629<\/p>\n<p class=\"paragraph\">\u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0636\u0627\u0621\u0627\u062a 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class=\"paragraph\">\u0644\u0643\u0646 \u0627\u0644\u062b\u0631\u0627\u0621 \u0627\u0644\u0646\u0638\u0631\u064a \u0644\u0645 \u064a\u062a\u062d\u0642\u0642 \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0645\u0644\u064a\u064b\u0627 \u0641\u064a \u0628\u064a\u0626\u062a\u0646\u0627. \u0641\u0642\u062f \u0644\u0627\u062d\u0638\u062a Nieves Gonz\u00e1lez-Fern\u00e1ndez-Villavicencio (2009) \u0623\u0646 \u0643\u062b\u0631\u0629 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u0646\u0629 \u0644\u0627 \u064a\u0635\u0627\u062d\u0628\u0647\u0627 \u062a\u0635\u0645\u064a\u0645 \u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627\u060c \u0648\u0647\u0648 \u062a\u0646\u0627\u0642\u0636.<\/p>\n<p class=\"paragraph\">\u0648\u0644\u0627 \u064a\u0628\u062f\u0648 \u0623\u0646 \u0627\u0644\u0648\u0636\u0639 \u062a\u062d\u0633\u0646 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0646\u0630 \u0630\u0644\u0643\u060c \u0628\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0643\u0645\u0627 \u062a\u0628\u064a\u0646 \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0627\u0644\u0623\u062e\u0631\u0649 (2015).<\/p>\n<p class=\"paragraph\">\u062a\u0639\u0644\u064a\u0642 \u0627\u0644\u0635\u0648\u0631\u0629: \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0622\u0631\u0647\u0648\u0633\u060c \u0627\u0644\u062f\u0646\u0645\u0627\u0631\u0643. http:\/\/www.archilovers.com\/projects\/158862\/dokk1.html<\/p>\n<p class=\"paragraph\">\u062a\u062a\u062c\u062f\u062f \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0627\u062f\u064a \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0642\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0645\u062a\u062c\u0627\u0648\u0632\u064b\u0627 \u062a\u0635\u0645\u064a\u0645\u064b\u0627 \u0645\u062d\u0648\u0631\u0647 \u0625\u0633\u0643\u0627\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629. \u0648\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u061b \u0628\u0644 \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0648\u062a\u0644\u0628\u064a\u0629 \u062d\u0627\u062c\u062a\u0647 \u0641\u064a \u0623\u0643\u062b\u0631 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u062c\u0627\u0630\u0628\u064a\u0629 \u0648\u062a\u0631\u062d\u064a\u0628\u064b\u0627. \u0641\u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u00ab\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u062b\u0627\u0644\u062b\u00bb \u0639\u0646\u062f Ray Oldenburg: \u0641\u0636\u0627\u0621 \u064a\u0642\u0635\u062f\u0647 \u0627\u0644\u0645\u0631\u0621 \u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0644\u0642\u0627\u0621 \u0627\u0644\u0623\u0642\u0631\u0627\u0646 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u060c \u062c\u0645\u0627\u0639\u064a\u064b\u0627 \u0623\u0648 \u0628\u062e\u0635\u0648\u0635\u064a\u0629\u060c \u062f\u0648\u0646 \u0639\u0632\u0644\u0629. \u0648\u0647\u064a \u0623\u064a\u0636\u064b\u0627 \u0644\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0627\u0644\u0641\u0643\u0631\u064a \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0648\u0627\u0644\u0645\u0627\u062f\u064a \u0648\u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0622\u0646\u060c \u0628\u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0635\u0646\u0639 \u0648\u0645\u062e\u062a\u0628\u0631\u0627\u062a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0648\u063a\u064a\u0631\u0647\u0627. \u0648\u0647\u064a \u0644\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0641\u0631\u062f\u064a \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u061b \u0648\u0642\u062f \u0631\u0622\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u0648\u0646 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0643\u0627\u0646\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u064a\u0643\u0627\u062f \u064a\u0642\u062f\u0633 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0643\u0645\u0627 \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639 Jackson \u0648Hahn (2011)\u060c \u0648\u062a\u0635\u0645\u0645 \u0627\u0644\u064a\u0648\u0645 \u0644\u062a\u0639\u0632\u064a\u0632 \u0623\u0646\u0645\u0627\u0637 \u062a\u0639\u0644\u0645 \u0645\u062a\u0639\u062f\u062f\u0629. \u0648\u062a\u0628\u062f\u0648 \u0635\u0644\u062a\u0647\u0627 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062f\u064a\u0647\u064a\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0645\u0642\u062a\u0635\u062f\u0629 \u0641\u064a\u0647\u0627. \u0648\u0642\u062f \u0631\u0628\u0637 Schmidt (2007, p.56) \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0627\u0644\u0641\u0636\u0627\u0621\u061b \u0648\u0628\u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u0623\u0641\u0643\u0627\u0631\u0647: \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u064a\u0635\u0645\u0645 \u0648\u0641\u0642 \u062d\u0627\u062c\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u064a\u0634\u0645\u0644 \u0627\u0644\u0645\u0628\u0646\u0649 \u0623\u062f\u0627\u0629 \u0644\u0647\u0627\u061b<\/p>\n<p class=\"paragraph\">\u0648\u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u0643\u0644\u0641\u0629 \u064a\u062a\u0623\u062b\u0631\u0627\u0646 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0645\u062b\u0644 \u0648\u0642\u062a \u0627\u0647\u062a\u062f\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u060c \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u0646\u0649 \u0641\u064a \u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u063a\u064a\u0631\u0647\u0627\u061b \u0648\u0631\u0628\u0637 Schmidt \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0627\u0644\u0645\u0644\u0635\u0642\u0627\u062a \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0637\u0648\u064a\u0627\u062a\u060c \u062f\u0648\u0646 \u0625\u0628\u0631\u0627\u0632 \u0625\u0645\u0643\u0627\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0628\u0646\u0649 \u0631\u0645\u0632\u064b\u0627 \u0648\u062c\u0627\u0630\u0628\u064b\u0627 \u0644\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u061b \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0647\u0648 \u0634\u0631\u0648\u0637 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<p class=\"paragraph\">\u0648\u0627\u0647\u062a\u0645\u062a \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u0625\u0633\u0643\u0646\u062f\u0646\u0627\u0641\u064a\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u0635\u0644\u0629\u060c \u0627\u0646\u0639\u0643\u0627\u0633\u064b\u0627 \u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0627 \u0628\u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f. \u0648\u0623\u0634\u0627\u062f Dove (2006) \u0628\u0627\u0644\u0633\u0648\u064a\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0627 \u0641\u064a \u062a\u0633\u062e\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u0645\u0633\u062a\u0634\u0647\u062f\u064b\u0627 \u0628\u0645\u0627\u0644\u0645\u0648 \u0648\u063a\u0648\u062a\u0646\u0628\u0631\u063a \u0648\u064a\u0648\u0646\u0634\u0648\u0628\u064a\u0646\u063a. \u0648\u0641\u064a \u0643\u0648\u062a\u0643\u0627 \u0627\u0644\u0641\u0646\u0644\u0646\u062f\u064a\u0629 \u0623\u062f\u0649 \u062a\u0648\u0644\u064a \u062e\u0628\u064a\u0631\u0629 \u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u0633\u0648\u064a\u0642 \u0642\u064a\u0627\u062f\u0629 \u0634\u0628\u0643\u0629 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u062b \u0633\u0631\u064a\u0639 \u0644\u0644\u0645\u0638\u0647\u0631\u060c \u0644\u0625\u062f\u0631\u0627\u0643\u0647\u0627 \u0623\u062b\u0631 \u0627\u0644\u0635\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0648\u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 (L\u00f6nnroth, 2010). \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0630\u0644\u0643 \u062a\u0648\u062c\u062f \u0623\u0631\u0628\u0639 \u0637\u0631\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0646\u0641\u0639 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u0646\u0649 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/p>\n<p class=\"paragraph\">1. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0641\u0636\u0627\u0621\u0627\u062a: \u0627\u0644\u062a\u0648\u062c\u0647 \u0625\u0644\u0649 \u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u062a\u062c\u0627\u0647 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0643\u062a\u0628\u064a (Gallo-Le\u00f3n, 2016)\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0644\u0645\u0639\u0631\u0641\u062a\u0647\u0627. \u0648\u0623\u0643\u062f\u062a Julie Todaro\u060c \u0631\u0626\u064a\u0633\u0629 ALA\u060c \u0623\u0647\u0645\u064a\u0629 \u0631\u0623\u064a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0645\u0643\u062a\u0628\u0629 \u0646\u0627\u062c\u062d\u0629 \u0628\u0627\u0642\u064a\u0629 (Showell, 2016).<\/p>\n<p class=\"paragraph\">\u0648\u0642\u062f \u062a\u063a\u064a\u0631 \u0628\u0630\u0644\u0643 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a (Latimer, 2010, pp.29\u201331)\u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u063a\u064a\u0631 \u0644\u064a\u0633 \u062d\u062f\u064a\u062b\u064b\u0627\u061b \u0625\u0630 \u0646\u0627\u0642\u0634\u0647 David Kaser \u0641\u064a 1995 \u0648Sannwald (2007) \u0644\u062c\u0639\u0644 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0623\u0646\u0633\u0628 \u0648\u0623\u062c\u0645\u0644 \u0648\u0623\u0643\u062b\u0631 \u062a\u0631\u062d\u064a\u0628\u064b\u0627. \u0648\u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647 \u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0641\u064a \u0622\u0631\u0647\u0648\u0633 (Showell, 2016) \u0648\u0645\u0643\u062a\u0628\u0629 \u0647\u0644\u0633\u0646\u0643\u064a \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 (Miettinen, 2013). \u0648\u0634\u0645\u0644\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0646\u0645\u0648\u0630\u062c\u064a\u0629: \u0623\u0646\u0634\u0637\u0629 \u062f\u0639\u0627\u0626\u064a\u0629 \u0648\u0641\u0646\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0639\u0645\u0644 \u0645\u0648\u062c\u0647\u0629\u060c \u0648\u0648\u0631\u0634 \u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u062d\u0636\u0648\u0631\u064b\u0627 \u0645\u0624\u0642\u062a\u064b\u0627 \u0628\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0631\u0642\u0645\u064a\u0629\u060c \u0648\u064a\u0648\u0645\u064b\u0627 \u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0644\u0627\u0635\u0642\u0629 \u0639\u0644\u0649 \u062c\u062f\u0631\u0627\u0646 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0628\u0645\u0627 \u064a\u062d\u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0645\u0627 \u064a\u063a\u064a\u0631\u0647. \u0648\u064a\u062a\u064a\u062d \u0635\u0646\u0639 \u0627\u0644\u0645\u0643\u0627\u0646 placemaking (Project for Public Spaces, s.a.) \u062e\u0637\u0648\u0629 \u0623\u062e\u0631\u0649\u060c \u0628\u062c\u0645\u0639 \u0622\u0631\u0627\u0621 \u0633\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u062d\u0648\u0644 \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644\u060c \u0648\u062a\u0639\u0631\u064a\u0641\u0647 \u062c\u0645\u0627\u0639\u064a\u064b\u0627 \u0644\u064a\u0644\u0627\u0626\u0645 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u064a\u062d\u0633\u0646 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u062d\u0636\u0631\u064a\u061b \u0648\u0647\u0648 \u0647\u062f\u0641 \u064a\u0646\u0628\u063a\u064a \u0644\u0643\u0644 \u0645\u0643\u062a\u0628\u0629 \u0639\u0627\u0645\u0629 \u0637\u0644\u0628\u0647.<\/p>\n<p class=\"latin\">2. \u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0628\u064a\u0626\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629: \u0645\u0646 \u0623\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0636\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0631\u0627\u062d\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u0629\u060c \u0648\u064a\u0645\u0643\u0646 \u0646\u0642\u0644 \u0630\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u0629. \u0648\u064a\u062a\u0646\u0627\u0648\u0644\u0647 \u0645\u0641\u0647\u0648\u0645 servicescape\u060c \u0623\u0648 \u0645\u0634\u0647\u062f \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0627\u0644\u0645\u0646\u0633\u0648\u0628 \u0641\u064a \u0627\u0644\u0623\u0635\u0644 \u0625\u0644\u0649 Booms \u0648Bitner\u061b \u0641\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u064a\u0626\u0629 \u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f. https:\/\/en.wikipedia.org\/wiki\/Servicescape<\/p>\n<p class=\"paragraph\">\u0648\u064a\u0631\u0649 Murphy (2011) \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u062d\u0643\u0645\u0648\u0646 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0623\u062f\u0644\u0629 \u0645\u0644\u0645\u0648\u0633\u0629\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u064a\u0646 \u0641\u0647\u0645 \u0645\u0634\u0647\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647 \u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0628\u0641\u0627\u0639\u0644\u064a\u0629. \u0648\u0625\u0630\u0627 \u0623\u0636\u0641\u0646\u0627 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u062e\u0627\u0631\u062c\u064a \u062a\u062d\u062f\u062b\u0646\u0627 \u0639\u0646 landscape\u060c \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0641\u064a \u0627\u0644\u062d\u0631\u0645 \u0648\u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629.<\/p>\n<p class=\"latin\"><span dir=\"ltr\">https<span>:\/\/<\/span>goo.gl\/4jokN4<\/span><\/p>\n<p class=\"paragraph\">\u0648\u0627\u0644\u0641\u0643\u0631\u0629 \u0642\u062f\u064a\u0645\u0629\u061b \u0641\u0642\u062f \u0631\u0623\u0649 Edinger \u0639\u0627\u0645 1980 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0623\u062f\u0627\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0628\u064a\u0626\u0629 \u062a\u0644\u0627\u0626\u0645 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0648\u062a\u0631\u064a\u062d \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f. \u0648\u0641\u064a \u0627\u0644\u0639\u0627\u0645 \u0646\u0641\u0633\u0647 \u062a\u0648\u0642\u0639 Cohen \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0623\u062a\u0645\u062a\u0629\u060c \u0645\u0646\u0630 1980\u060c \u0644\u0641\u0636\u0627\u0621\u0627\u062a \u062c\u0630\u0627\u0628\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0645\u0631\u064a\u062d\u0629 \u0648\u0645\u0631\u0646\u0629 \u062a\u0642\u0646\u064a\u064b\u0627. \u0628\u0644 \u062e\u0635\u0635 \u0627\u062c\u062a\u0645\u0627\u0639 \u0642\u0633\u0645 \u0645\u0628\u0627\u0646\u064a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0648\u062a\u062c\u0647\u064a\u0632\u0627\u062a\u0647\u0627 \u0641\u064a IFLA \u0628\u063a\u0648\u062a\u0646\u0628\u0631\u063a 2010 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639.<\/p>\n<p class=\"paragraph\">3. \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062d\u0636\u0648\u0631<\/p>\n<p class=\"paragraph\">\u0644\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u0637\u0631\u0642 \u0627\u0644\u0635\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0628\u0646\u0649 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u0637\u0628\u064a\u0642\u064b\u0627\u061b \u0641\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u064a\u0646 \u0648\u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u062a\u0646\u062a\u0641\u0639 \u0628\u0648\u062c\u0648\u062f \u0627\u0644\u0646\u0627\u0633. \u0648\u0645\u0646 \u0635\u0648\u0631\u0647\u0627 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u064a\u0647\u0627 \u0644\u0648\u0636\u0639 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0627\u0639\u062a\u0631\u0627\u0641\u064b\u0627 \u0628\u0625\u0645\u0643\u0627\u0646\u0627\u062a\u0647\u0627\u060c \u0643\u0645\u0627 \u0641\u064a \u062c\u0627\u0645\u0639\u0629 Lincoln (Reiners; Thompson, 2007) \u0648\u0623\u0645\u062b\u0644\u0629 \u0643\u062b\u064a\u0631\u0629.<\/p>\n<p class=\"paragraph\">4. \u0627\u0644\u0645\u0628\u0646\u0649 \u0623\u062f\u0627\u0629 \u062a\u0631\u0648\u064a\u062c: \u0623\u0648\u0636\u062d \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u0648\u0631\u062a\u0647 \u0644\u0644\u062a\u0631\u0648\u064a\u062c. \u0648\u0642\u062f \u0623\u062a\u0649 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a\u0648\u0646 \u0644\u0644\u0645\u0643\u062a\u0628\u064a\u064a\u0646 \u0628\u0641\u0643\u0631\u0629 \u0623\u0646 \u0627\u0644\u0645\u0628\u0646\u0649 \u0646\u0641\u0633\u0647 \u0623\u062f\u0627\u0629 \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a\u0629 (Heyda, 2002).<\/p>\n<p class=\"paragraph\">\u062a\u0639\u0644\u064a\u0642 \u0627\u0644\u0635\u0648\u0631\u0629: \u0645\u0643\u062a\u0628\u0629 \u0633\u064a\u0627\u062a\u0644. https:\/\/es.wikiarquitectura.com\/index.php\/Biblioteca_de_Seattle<\/p>\n<p class=\"paragraph\">\u0644\u0643\u0646\u0646\u0627 \u0646\u062e\u0637\u0626 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u062d\u064a\u0646 \u0646\u062f\u0639\u0648 \u0625\u0644\u0649 \u0625\u0630\u0627\u0628\u0629 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u062d\u064a\u0637. \u0641\u0627\u0644\u0627\u0646\u062a\u0645\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u062d\u064a \u0623\u0648 \u0627\u0644\u062d\u0631\u0645 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0644\u0627 \u064a\u0639\u0646\u064a\u0627\u0646 \u0627\u0644\u0627\u062e\u062a\u0641\u0627\u0621\u061b \u0648\u0644\u0627 \u0646\u062e\u0644\u0637 \u0627\u0644\u062a\u0643\u064a\u0641 \u0628\u0623\u0646 \u0646\u0645\u0631 \u062f\u0648\u0646 \u0645\u0644\u0627\u062d\u0638\u0629. \u0627\u0644\u0628\u0631\u0648\u0632 \u0625\u064a\u062c\u0627\u0628\u064a.<\/p>\n<p class=\"paragraph\">\u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0642\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0645\u0632\u064a\u064b\u0627 \u0644\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u060c \u0648\u064a\u0645\u0643\u0646 \u0644\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0646\u0642\u0644 \u062c\u0648\u0647\u0631\u0647\u0627 \u0627\u0644\u0645\u0643\u062a\u0628\u064a \u0648\u0627\u0644\u0627\u0646\u0641\u062a\u0627\u062d \u0648\u0627\u0644\u062a\u0631\u062d\u064a\u0628 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629\u061b \u0644\u0643\u0646 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062c\u0630\u0628.<\/p>\n<p class=\"paragraph\">\u0648\u0623\u0643\u062f\u062a Marie-Fran\u00e7oise Bisbrouck (1996) \u0623\u0646 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0629 \u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0643\u062a\u0628\u0629 \u0639\u0645\u0627\u0631\u0629 \u062c\u064a\u062f\u0629 \u062c\u0645\u0627\u0644\u064b\u0627 \u0648\u0648\u0638\u064a\u0641\u0629. \u0648\u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0648\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0623\u0634\u062f \u0623\u062b\u0631\u064b\u0627 \u0644\u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0632\u064a\u062f \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0648\u062a\u062a\u064a\u062d \u062d\u0645\u0644\u0627\u062a \u00ab\u0642\u0628\u0644 \u0648\u0628\u0639\u062f\u00bb (Potter, 2012, p.94). \u0648\u064a\u062a\u0641\u0631\u0639 \u0630\u0644\u0643 \u0623\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u062f\u062e\u0627\u0644 \u0645\u0644\u0627\u0645\u062d \u0627\u0644\u0645\u0628\u0646\u0649 \u0641\u064a \u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u0631\u0628\u0637 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0645\u062a\u0627\u0632\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0628\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 (Fletcher, 2013, p.9).<\/p>\n<p class=\"paragraph\">\u0641\u0627\u0644\u0634\u0639\u0627\u0631 \u062c\u0632\u0621 \u0645\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0633\u062a\u062d\u0636\u0627\u0631 \u0627\u0644\u0645\u0628\u0646\u0649 \u064a\u0648\u062d\u064a \u0628\u0627\u0644\u0645\u062a\u0627\u0646\u0629 \u0648\u064a\u0628\u0631\u0632 \u0623\u0648\u0636\u062d \u062c\u0648\u0627\u0646\u0628\u0647\u0627\u060c \u0644\u0643\u0646\u0647 \u0631\u0628\u0645\u0627 \u0627\u0633\u062a\u064f\u0647\u0644\u0643 \u0628\u0625\u0641\u0631\u0627\u0637. \u0648\u062b\u0627\u0646\u064a\u064b\u0627\u060c \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0623\u064a\u0642\u0648\u0646\u0629 \u0648\u0631\u0645\u0632 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u0627\u0644\u0645\u062f\u064a\u0646\u0629\u060c \u0648\u0647\u0648 \u0627\u062a\u062c\u0627\u0647 \u0645\u0639\u0645\u0627\u0631\u064a \u0623\u064a\u0636\u064b\u0627 (Gallo-Le\u00f3n, 2016)\u060c \u0642\u062f \u064a\u0633\u0648\u0621 \u0625\u0630\u0627 \u063a\u0644\u0628 \u0637\u0645\u0648\u062d \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a \u0644\u0644\u0634\u0647\u0631\u0629 \u0639\u0644\u0649 \u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u0628\u0646\u0649\u060c \u0648\u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u062f\u0627\u0629 \u062a\u0631\u0648\u064a\u062c \u0642\u0648\u064a\u0629. \u0648\u064a\u0642\u062a\u0631\u062d Worpole (2013) \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0623\u062b\u0631 \u0633\u064a\u0627\u062a\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0628\u0644\u0628\u0627\u0648\u061b \u0641\u0645\u062a\u062d\u0641 \u063a\u0648\u063a\u0646\u0647\u0627\u064a\u0645 \u0648\u0645\u0643\u062a\u0628\u0629 Koolhaas \u063a\u064a\u0651\u0631\u0627 \u0645\u062d\u064a\u0637\u064a \u0645\u062f\u064a\u0646\u062a\u064a\u0647\u0645\u0627 \u0648\u0635\u0648\u0631\u062a\u064a\u0647\u0645\u0627\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0628\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0623\u064a\u0636\u064b\u0627. \u0648\u0647\u064a \u0623\u0641\u0636\u0644 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0641\u062a\u0648\u062d \u0644\u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u064a\u0637\u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0645\u0628\u0646\u0649 \u0631\u0645\u0632\u064a.<\/p>\n<p class=\"paragraph\">5. \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0645\u0638\u0647\u0631: \u062e\u0644\u0627\u0635\u0629 \u0630\u0644\u0643 \u0623\u0646 \u0645\u0638\u0647\u0631 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0623\u0633\u0627\u0633\u064a\u061b \u0641\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647 \u064a\u062d\u0633\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u062b\u064a\u0631\u064b\u0627 (Fawley, 2012). \u0648\u064a\u0634\u0645\u0644 \u0627\u0644\u0646\u0638\u0627\u0641\u0629 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0623\u062b\u0627\u062b \u0648\u0627\u0644\u0637\u0644\u0627\u0621\u060c \u0648\u0641\u0648\u0642 \u0630\u0644\u0643 \u0627\u0644\u062c\u0645\u0627\u0644. \u0633\u0627\u062f\u062a \u0637\u0648\u064a\u0644\u064b\u0627 \u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0622\u0644\u0629 \u0642\u0628\u0644 \u0643\u0644 \u0634\u064a\u0621 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u062c\u0645\u0627\u0644\u0647\u0627\u060c \u0648\u0627\u0644\u062a\u0642\u064a\u062f \u0628\u0639\u0628\u0627\u0631\u0629 Louis Sullivan \u00ab\u0627\u0644\u0634\u0643\u0644 \u064a\u062a\u0628\u0639 \u0627\u0644\u0648\u0638\u064a\u0641\u0629\u00bb\u060c \u0648\u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u062c\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0648\u0641\u0642 \u0627\u0644\u0639\u0645\u0627\u0631\u0629 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a\u0629.<\/p>\n<p class=\"paragraph\">\u0644\u0643\u0646 \u0630\u0644\u0643 \u0644\u064a\u0633 \u0635\u062d\u064a\u062d\u064b\u0627 \u062f\u0627\u0626\u0645\u064b\u0627\u061b \u0641\u0627\u0644\u062c\u0645\u0627\u0644 \u0630\u0627\u062a\u0647 \u0646\u0627\u0641\u0639 \u0644\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u0642\u0627\u0645\u062a\u0647. \u0648\u064a\u062c\u0628 \u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646 \u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u0623\u062d\u0630\u064a\u0629 \u0627\u0644\u062a\u064a \u062f\u0627\u0641\u0639 \u0639\u0646\u0647\u0627 \u0645\u0646\u0638\u0631\u0648\u0646 \u0643\u0628\u0627\u0631 \u0643\u0640Metcalf \u0648Mason \u0648Faulkner-Brown. \u0641\u0642\u062f \u0642\u0627\u062f\u062a \u00ab\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u062f\u0648\u0646 \u0633\u062d\u0631\u00bb \u0639\u0646\u062f Thompson \u0648Carr (1990) \u0625\u0644\u0649 \u0645\u0628\u0627\u0646 \u0642\u0628\u064a\u062d\u0629 \u0644\u0627 \u064a\u0642\u0635\u062f\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0625\u0644\u0627 \u0636\u0631\u0648\u0631\u0629\u060c \u0648\u0644\u0645 \u064a\u0639\u062f \u0644\u0647\u0627 \u0645\u0643\u0627\u0646. \u0648\u0644\u0627 \u062a\u0641\u0639\u0644 \u0642\u0644\u0629 \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0625\u0644\u0627 \u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0643\u062a\u0628\u064a.<\/p>\n<h2>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h2>\n<ul>\n<li dir=\"ltr\" style=\"text-align: left;\">Cohen, Elaine (1980). \u201cDesigning libraries to sell services\u201d. Wilson library bulletin, v. 55, n. 3, 190-195.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Dove, A. (2006). \u201cLibrary design as marketing: The Swedish experience\u201d. CILIP update, v. 5, n. 3, pp. 28-31.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Edinger, Joyce A. (1980). \u201cMarketing library services: Strategy for survival\u201d. College and research libraries, v. 41, n. 4. https:\/\/doi.org\/10.5860\/crl_41_04_328<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Fawley, Nancy (2012). \u201cAppearances do matter! What libraries can learn from Clinton Kelly\u201d. College &amp; research libraries news, (July\/August), pp. 414-415. http:\/\/crln.acrl.org\/content\/73\/7\/414.full<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Fletcher, Kathy (2013). \u201cArchitecture, legos, and brands \u2014 Oh My! What\u2019s a library to do?\u201d. AALL Spectrum, v. 17, n. 7, p p . 9-10. http:\/\/www.aallnet.org\/mm\/Publications\/spectrum\/ archives\/vol-17\/No-7\/pr.pdf<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Gallo-Le\u00f3n, Juan-Pablo (2016). \u201cEdificios para una nueva \u00e9poca de las bibliotecas: en el 2029 a\u00fan tendremos paredes\u201d. En: Bibliotecas 2029: documentos de las Jornadas \u201cBibliotecas 2029\u201d. Murcia: ANABAD, pp. 3341. http:\/\/eprints.rclis.org\/29094<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Gonz\u00e1lez-Fern\u00e1ndez-Villavicencio, Nieves (2009). \u201cBibliotecas y marketing en red\u201d. BiD: textos universitaris de biblioteconomia i documentaci\u00f3, n. 23. https:\/\/doi.org\/10.1344\/105.000001479<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Gonz\u00e1lez-Fern\u00e1ndez-Villavicencio, Nieves (2015). \u201cROI en medios sociales: campa\u00f1as de marketing en bibliotecas\u201d. El profesional de la informaci\u00f3n, v. 24, n. 1, pp. 22-30. https:\/\/doi.org\/10.3145\/epi.2015.ene.03<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Heyda, M. (2002). \u201cEven op de rem trappen&#8230; just touch the brake\u201d. BibliotheekBlad, v. 6, n. 19, pp. 25.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">IFLA (2010). \u201cInspiring interiors \u2013 creating and designing practical and exciting library spaces to promote use\u201d. Sesion 139. Library buildings and equipment, 14 August, Gothenburg. http:\/\/www.ifla.org\/node\/6408<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Jackson, Heather-Lea; Hahn, Trudi-Bellardo (2011). \u201cServing higher education\u2019s highest goals: Assessment of the academic library as place. College &amp; research libraries, v. 72, n. 5), pp. 428-442.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><span dir=\"ltr\">https<span>:\/\/<\/span>doi.org\/10.5860\/crl-123<\/span><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Kaser, David (1995). \u201cThe \u2018user-friendly\u2019 academic library building\u201d. Journal of information, communication, and library science, v. 1, n. 4, pp. 9-16.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Latimer, Karen (2010). \u201cRedefining the library: current trends in library design\u201d. Art libraries journal, v. 35, n. 1, v. 28-34. https:\/\/doi.org\/10.1017\/S0307472200016254<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">L\u00f6nnroth, Heleena (2010). \u201cWe\u2019re marketing!\u201d. Scandinavian public library quarterly, v. 43, n. 1, pp. 14-15. http:\/\/slq.nu\/?article=finland-were-marketing<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Miettinen, Virve (2013): The future library designed with you. 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Biblioteca jpablo.gallo@ua.es<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1. \u0645\u0642\u062f\u0645\u0629 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u0636\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0627\u0644\u0627\u0644\u062a\u0642\u0627\u0621 \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u064a \u0648\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0633\u0628\u0644 \u0627\u0644\u062a\u064a \u0646\u0633\u062a\u0643\u0634\u0641\u0647\u0627 \u0628\u0625\u064a\u062c\u0627\u0632. \u0648\u0642\u062f \u0623\u062b\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0627\u0646\u0639\u0643\u0633 \u0641\u064a \u0648\u0641\u0631\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a\u060c \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u0632\u0621\u064b\u0627 \u0623\u0635\u064a\u0644\u064b\u0627\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[605,639],"tags":[],"class_list":["post-50332","post","type-post","status-publish","format-standard","hentry","category-issue-59","category-libraries-information-services"],"_links":{"self":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/50332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50332"}],"version-history":[{"count":6,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/50332\/revisions"}],"predecessor-version":[{"id":52681,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/50332\/revisions\/52681"}],"wp:attachment":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}