{"id":53087,"date":"2015-07-01T12:00:12","date_gmt":"2015-07-01T12:00:12","guid":{"rendered":"https:\/\/informaticsjournal.net\/?p=53087"},"modified":"2026-10-26T18:22:15","modified_gmt":"2026-10-26T18:22:15","slug":"%d9%87%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d9%85%d8%ad%d8%a7%d9%8a%d8%af%d8%9f-%d8%a7%d9%84%d9%86%d8%b3%d9%88%d9%8a%d8%a9-%d9%88%d9%85%d8%b3%d8%aa%d9%82%d8%a8%d9%84-%d8%a7%d9%83%d8%aa%d8%b4%d8%a7","status":"publish","type":"post","link":"https:\/\/informaticsjournal.net\/?p=53087","title":{"rendered":"\u0647\u0644 \u0627\u0644\u0628\u062d\u062b \u0645\u062d\u0627\u064a\u062f\u061f \u0627\u0644\u0646\u0633\u0648\u064a\u0629 \u0648\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a"},"content":{"rendered":"<div dir=\"rtl\">\n<h2><strong>\u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0644\u064a\u0633\u062a 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\u0641\u064a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0639\u0644\u0645\u064a \u2013 \u0641\u064a \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0645\u0643\u062a\u0628\u0627\u062a\u0646\u0627 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 <bdi dir=\"ltr\">(discovery)<\/bdi> \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n<p>\u0648\u0646\u0639\u0631\u0651\u0641 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0641\u064a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0628\u0623\u0646\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0639\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a 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\u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0628\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0646\u0633\u062a\u0639\u064a\u0631 \u0641\u064a \u062a\u062d\u0644\u064a\u0644\u0646\u0627 \u0645\u0646 \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u062d\u0627\u0633\u0648\u0628 <bdi dir=\"ltr\">(Human Computer Interaction, HCI)<\/bdi> \u0648\u0645\u0646 \u0648\u0631\u0642\u0629 \u0634\u0627\u0648\u064a\u0646 \u0628\u0627\u0631\u062f\u0632\u064a\u0644 <bdi dir=\"ltr\">(Shaowen Bardzell)<\/bdi> \u00ab\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0646\u0633\u0648\u064a \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u062d\u0627\u0633\u0648\u0628: \u0645\u0631\u0627\u062c\u0639\u0629 \u0644\u0644\u0645\u0646\u062c\u0632 \u0648\u0631\u0633\u0645 \u0645\u0633\u0627\u0631 \u0644\u0644\u062a\u0635\u0645\u064a\u0645\u00bb <bdi dir=\"ltr\">(Feminist HCI: Taking Stock and Outlining an Agenda for Design)<\/bdi> <bdi dir=\"ltr\">(Bardzell 2010)<\/bdi>. \u0648\u062a\u0639\u0631\u0636 \u0628\u0627\u0631\u062f\u0632\u064a\u0644 \u0628\u0639\u0636 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0646\u0633\u0648\u064a \u0645\u0639 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u062f\u0647\u0627 \u0641\u064a: \u0627\u0644\u062a\u0639\u062f\u062f\u064a\u0629\u060c \u0648\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0627\u0644\u0630\u0627\u062a\u064a\u060c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629\u060c \u0648\u0627\u0644\u0628\u064a\u0626\u0629\u060c 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\u0627\u0644\u0628\u062d\u062b:<\/strong><\/h2>\n<p>\u062a\u0628\u062d\u062b \u0628\u0627\u0631\u062f\u0632\u064a\u0644 \u0641\u064a \u00ab\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0646\u0633\u0648\u064a \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u062d\u0627\u0633\u0648\u0628\u00bb \u0643\u064a\u0641 \u062a\u062b\u0631\u064a \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0646\u0633\u0648\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0648\u062a\u0631\u0649 \u0623\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u0645\u0627\u062a \u062a\u0645\u064a\u0632 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645. \u0641\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0628\u062f\u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0643\u062a\u0634\u0627\u0641 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\u0634\u0623\u0646 \u0627\u0644\u062a\u0639\u062f\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0627\u0644\u0630\u0627\u062a\u064a. \u0641\u0628\u062d\u0633\u0628 \u0628\u0627\u0631\u062f\u0632\u064a\u0644\u060c \u00ab\u062a\u0634\u064a\u0631 \u0633\u0645\u0629 \u0627\u0644\u062a\u0639\u062f\u062f\u064a\u0629 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u064a \u062a\u0642\u0627\u0648\u0645 \u0623\u064a \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0634\u0645\u0648\u0644\u064a\u0629 \u0623\u0648 \u0643\u0648\u0646\u064a\u0629\u00bb (\u0635 1305)\u060c \u0648\u062a\u0634\u064a\u0631 \u0633\u0645\u0629 \u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0627\u0644\u0630\u0627\u062a\u064a \u0625\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0630\u064a \u062a\u062c\u0639\u0644 \u0641\u064a\u0647 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u0650 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a\u0647\u0627 \u0639\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647\u0627 \u0645\u0631\u0626\u064a\u0629 (\u0635 1307).<\/p>\n<p>\u0648\u0644\u0643\u064a \u062a\u0648\u0641\u0631 \u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0646\u0633\u0648\u064a\u064b\u0627\u060c \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u0627 \u0623\u0646 \u062a\u064f\u0639\u0646\u0649 \u0639\u0646\u0627\u064a\u0629 \u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062a\u0639\u062f\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u0627\u0644\u0630\u0627\u062a\u064a\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0645\u0633\u0627\u0626\u0644 \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629. \u0641\u0648\u062c\u0647\u0629 \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0627\u0644\u0634\u0645\u0648\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0643\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0627\u0644\u0633\u0624\u0627\u0644\u064a\u0646 \u00ab\u0645\u0627 \u0627\u0644\u0648\u062b\u064a\u0642 \u0627\u0644\u0635\u0644\u0629\u061f\u00bb \u0648\u00ab\u0645\u0627 \u0627\u0644\u0645\u0647\u0645\u061f\u00bb \u064a\u064f\u0631\u062c\u064e\u0651\u062d \u0623\u0646 \u062a\u0639\u064a\u062f \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0644\u0644\u0625\u0642\u0635\u0627\u0621 \u0648\u0627\u0644\u062a\u0647\u0645\u064a\u0634 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639. \u0648\u0644\u0633\u0648\u0621 \u0627\u0644\u062d\u0638\u060c \u0644\u062f\u064a\u0646\u0627 \u0634\u064a\u0621 \u0642\u0631\u064a\u0628 \u062c\u062f\u064b\u0627 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0627\u0644\u0646\u0638\u0631 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0628\u0634\u0623\u0646 \u0645\u0633\u0623\u0644\u0629 \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0645\u062a\u0645\u062b\u0644\u064b\u0627 \u0641\u064a \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u063a\u0648\u063a\u0644. \u0648\u0645\u0639 \u0623\u0646 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0641\u064a \u063a\u0648\u063a\u0644 \u0623\u0633\u0631\u0627\u0631 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062a\u063a\u064a\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0639\u0644\u0645 \u0623\u0646\u0647\u0627 \u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u0633\u062c\u0644\u0629 \u0628\u0628\u0631\u0627\u0621\u0629 \u0627\u062e\u062a\u0631\u0627\u0639 \u0648\u0645\u0646\u0634\u0648\u0631\u0629 \u062a\u064f\u062f\u0639\u0649 <bdi dir=\"ltr\">(PageRank)<\/bdi>\u060c \u0648\u0623\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0628\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0635\u0644\u0629 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0644\u0642\u064a\u064b\u0627 \u0644\u0644\u0631\u0648\u0627\u0628\u0637 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u0645\u0648\u0636\u0648\u0639 \u0645\u0639\u064a\u0646 (<a href=\"https:\/\/en.wikipedia.org\/wiki\/PageRank\">\u0631\u0627\u0628\u0637 \u0627\u0644\u0645\u0635\u062f\u0631<\/a>). \u0648\u0647\u0630\u0627 \u064a\u064f\u0646\u062a\u062c \u062a\u0639\u0631\u064a\u0641\u064b\u0627 \u0644\u0644\u0635\u0644\u0629 \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u062d\u0643\u0645 \u0627\u0644\u0623\u063a\u0644\u0628\u064a\u0629 \u0648\u064a\u0638\u0647\u0631 \u0628\u0645\u0638\u0647\u0631 \u0627\u0644\u062d\u064a\u0627\u062f.<\/p>\n<p>\u0648\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0635\u0644\u0629 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629 \u062a\u0646\u0627\u0642\u0636 \u0641\u064a \u0630\u0627\u062a\u0647\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u0641\u0625\u0646 \u0627\u0644\u062d\u064a\u0627\u062f \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0648 \u0627\u0644\u0645\u0646\u0634\u0648\u062f \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0641\u0641\u064a \u062f\u0639\u0648\u0649 \u062d\u062f\u064a\u062b\u0629 \u0644\u0645\u0643\u0627\u0641\u062d\u0629 \u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0631 \u0631\u064f\u0641\u0639\u062a \u0636\u062f 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dir=\"ltr\">(Forbes)<\/bdi>\u060c \u0648\u0647\u064a \u0628\u0627\u0644\u0643\u0627\u062f \u0645\u0639\u0642\u0644 \u0644\u0644\u0641\u0643\u0631 \u0627\u0644\u0646\u0633\u0648\u064a\u060c \u0648\u0635\u0641\u062a \u0645\u0641\u0647\u0648\u0645 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0627\u064a\u062f \u0628\u0623\u0646\u0647 \u00ab\u063a\u064a\u0631 \u0645\u062a\u0645\u0627\u0633\u0643\u00bb <bdi dir=\"ltr\">(Ammori and Pelican, 2012)<\/bdi>.<\/p>\n<p>\u0648\u0641\u064a \u0645\u0642\u0627\u0644 \u00ab\u0635\u0644\u0627\u062a \u0636\u0627\u0626\u0639\u0629: \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0646\u0633\u0627\u0621\u00bb <bdi dir=\"ltr\">(Missed Connections: What Search Engines Say About Women)<\/bdi>\u060c \u062a\u0648\u0636\u062d \u0635\u0641\u064a\u0629 \u0623\u0648\u0645\u0648\u062c\u0627 \u0646\u0648\u0628\u0644 <bdi dir=\"ltr\">(Safiya 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\u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0635\u062f\u064a \u0644\u0644\u062a\u0645\u064a\u064a\u0632 \u0636\u062f \u0627\u0644\u0646\u0633\u0627\u0621 \u0641\u064a \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0645\u0627 \u064a\u0623\u062a\u064a \u0645\u0646 \u0645\u0628\u0627\u062f\u0631\u0629 \u0622\u062f\u0627 <bdi dir=\"ltr\">(Ada Initiative)<\/bdi>\u060c \u0648\u0647\u064a \u0645\u0646\u0638\u0645\u0629 \u0646\u0633\u0648\u064a\u0629 \u0645\u0643\u0631\u0633\u0629 \u0644\u062f\u0639\u0645 \u0627\u0644\u0646\u0633\u0627\u0621 \u0641\u064a \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0641\u062a\u0648\u062d\u062a\u064a\u0646. \u0648\u0645\u0646 \u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629 \u062a\u0634\u062c\u064a\u0639 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062f\u0648\u0646\u0627\u062a \u0633\u0644\u0648\u0643 <bdi dir=\"ltr\">(Codes of Conduct)<\/bdi> <bdi dir=\"ltr\">(Ada Initiative, 2015)<\/bdi>. \u0648\u0645\u0627 \u0643\u0627\u0646 \u064a\u0648\u0645\u064b\u0627 \u0645\u0633\u0639\u0649 \u0645\u062b\u064a\u0631\u064b\u0627 \u0644\u0644\u062c\u062f\u0644 \u0623\u0635\u0628\u062d \u0645\u0645\u0627\u0631\u0633\u0629 \u0641\u0636\u0644\u0649 \u0645\u0642\u0628\u0648\u0644\u0629 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631\u060c \u0648\u0639\u0644\u0649 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\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0627 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0648\u062c\u0647. \u0641\u0646\u062d\u0646 \u0646\u062a\u062e\u0630 \u062e\u064a\u0627\u0631\u0627\u062a\u0646\u0627 \u0628\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a\u0646\u0627 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\u060c \u062b\u0645 \u0646\u0623\u062a\u064a \u0628\u0627\u0644\u0645\u0628\u0631\u0631\u0627\u062a \u0628\u0639\u062f \u0648\u0642\u0648\u0639\u0647\u0627. \u0648\u0646\u0639\u0631\u0641 \u0630\u0644\u0643 \u0645\u0646 \u062f\u0631\u0627\u0633\u0627\u062a \u0623\u064f\u062c\u0631\u064a\u062a \u0639\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u0627\u0646\u0641\u0635\u0644\u0648\u0627 \u0639\u0646 \u0639\u0648\u0627\u0637\u0641\u0647\u0645 \u0627\u0646\u0641\u0635\u0627\u0644\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0635\u0628\u064a\u060c \u0641\u0623\u0635\u0628\u062d\u0648\u0627 \u0639\u0627\u062c\u0632\u064a\u0646 \u0639\u0646 \u0627\u062a\u062e\u0627\u0630 \u062d\u062a\u0649 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629 <bdi dir=\"ltr\">(Damasio, 1994)<\/bdi>. \u0648\u0646\u0639\u0631\u0641 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u0624\u062b\u0631 \u0641\u064a \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u0623\u0646\u0647\u0627 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u0631\u0627\u0643\u0632 \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u0644\u0627\u0648\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u062f\u0645\u0627\u063a <bdi dir=\"ltr\">(Kahneman, 2013)<\/bdi>. \u0648\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0630\u064a \u064a\u064f\u0634\u0631\u0643 \u0639\u0648\u0627\u0637\u0641\u0646\u0627 \u0645\u0648\u062b\u0642\u0629 \u062c\u064a\u062f\u064b\u0627 \u0641\u064a \u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u062d\u0627\u0633\u0648\u0628\u060c \u0648\u0645\u0646 \u0630\u0644\u0643 \u0645\u062b\u0644\u064b\u0627 \u0643\u062a\u0627\u0628 \u062f\u0648\u0646 \u0646\u0648\u0631\u0645\u0627\u0646 <bdi dir=\"ltr\">(Don Norman)<\/bdi> \u00ab\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u00bb <bdi dir=\"ltr\">(Emotional Design)<\/bdi> <bdi dir=\"ltr\">(Norman, 2005)<\/bdi>.<\/p>\n<p>\u0648\u0645\u0646 \u062b\u0645 \u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0635\u0631\u0627\u0631 \u0639\u0644\u0649 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0646\u0633\u0648\u064a \u0628\u064a\u0646 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u0627\u0644\u062d\u0627\u0633\u0648\u0628\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0648\u0646\u062d\u0646 \u0646\u062a\u0635\u0648\u0631 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0623\u0631\u0634\u064a\u0641 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0623\u0645\u0631\u064b\u0627 \u0645\u0644\u062d\u064b\u0627\u060c \u0648\u0644\u0627 \u0633\u064a\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0645\u0646 \u064a\u064f\u0645\u062d\u064e\u0648\u0646 \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0623\u0631\u0634\u064a\u0641\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629. \u0641\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0644\u0628\u0647 \u0645\u0646\u0627 \u0623\u0646 \u0646\u0631\u0643\u0632 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0628\u062c\u062f\u064a\u0629\u061f<\/p>\n<p>\u064a\u0646\u0627\u0642\u0634 \u0645\u0646\u0638\u0651\u0631\u0648 \u0627\u0644\u0623\u0631\u0634\u064a\u0641\u060c \u0645\u062b\u0644 \u062c\u0627\u0643 \u0647\u0627\u0644\u0628\u0631\u0633\u062a\u0627\u0645 <bdi dir=\"ltr\">(Jack Halberstam)<\/bdi> \u0641\u064a \u00ab\u0641\u0646 \u0627\u0644\u0625\u062e\u0641\u0627\u0642 \u0627\u0644\u0643\u0648\u064a\u0631\u064a\u00bb <bdi dir=\"ltr\">(The Queer Art of Failure)<\/bdi>\u060c \u0648\u0622\u0646 \u062a\u0633\u0641\u062a\u0643\u0648\u0641\u064a\u062a\u0634 <bdi dir=\"ltr\">(Ann Cvetkovitch)<\/bdi> \u0641\u064a \u00ab\u0623\u0631\u0634\u064a\u0641 \u0627\u0644\u0645\u0634\u0627\u0639\u0631\u00bb <bdi dir=\"ltr\">(An Archive of Feelings)<\/bdi>\u060c \u0627\u0633\u062a\u0639\u0635\u0627\u0621\u064e \u0627\u0644\u0635\u062f\u0645\u0629 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\u0646\u0628\u0646\u064a \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (\u0627\u0644\u062a\u064a \u0646\u0623\u0645\u0644 \u0623\u0646 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644) \u0646\u0635\u0645\u0645 \u0623\u0631\u0634\u064a\u0641\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0635\u062f\u0645\u0629. \u0641\u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0645\u0641\u062a\u0648\u062d\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u062a\u064a \u0646\u0628\u0646\u064a\u0647\u0627 \u062a\u062a\u064a\u062d \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062a\u062d\u0641 \u0630\u0643\u0631\u0649 \u0627\u0644\u0647\u0648\u0644\u0648\u0643\u0648\u0633\u062a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 <bdi dir=\"ltr\">(United States Holocaust Memorial Museum)<\/bdi>\u060c \u0648\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0631\u0634\u064a\u0641\u064a\u0629 \u0641\u064a \u0633\u062a\u0627\u0646\u0641\u0648\u0631\u062f \u0645\u062b\u0644 \u0633\u062c\u0644\u0627\u062a \u0645\u0634\u0631\u0648\u0639 <bdi dir=\"ltr\">(STOP AIDS)<\/bdi>. \u0648\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0644\u0623\u062d\u062f \u0623\u0646 \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u0646 \u062f\u0648\u0646 \u062d\u0633 \u0628\u0627\u0644\u062a\u062c\u0633\u062f \u0648\u0627\u0644\u0645\u0646\u0627\u0635\u0631\u0629. \u0639\u0644\u064a\u0646\u0627 \u0623\u0646 \u0646\u0642\u0627\u0648\u0645 \u0641\u0643\u0631\u0629 \u0627\u0644\u0628\u0627\u062d\u062b \u0627\u0644\u0645\u062c\u0631\u062f \u0645\u0646 \u0627\u0644\u0627\u0646\u0641\u0639\u0627\u0644\u060c \u0648\u0623\u0645\u064a\u0646 \u0627\u0644\u0623\u0631\u0634\u064a\u0641 \u0627\u0644\u0645\u062c\u0631\u062f \u0645\u0646 \u0627\u0644\u0627\u0646\u0641\u0639\u0627\u0644.<\/p>\n<h2><strong>\u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0644\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0623\u0646 \u062a\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062d\u0627\u064a\u062f\u0629:<\/strong><\/h2>\n<p>\u064a\u0633\u062a\u0637\u064a\u0639 \u0639\u0645\u0644 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0648\u0623\u0645\u0646\u0627\u0621 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0623\u0646 \u064a\u0641\u0639\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u062f\u0639\u0645 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0623\u062c\u0646\u062f\u0627\u062a \u0627\u0644\u0646\u0633\u0648\u064a\u0629. \u0641\u0628\u0648\u0633\u0639\u0646\u0627 \u0623\u0646 \u0646\u0624\u062f\u064a \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062f\u0639\u0645 \u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0634\u0645\u0648\u0644 \u0648\u0627\u0644\u062a\u0639\u062f\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629. \u0625\u0646 \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u062a\u0637\u0648\u064a\u0631 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0641\u0639\u0644\u0627\u0646 \u0633\u064a\u0627\u0633\u064a\u0627\u0646 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0645\u0627\u061b \u0641\u0646\u062d\u0646 \u0646\u0646\u0634\u0626 \u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0625\u0646\u062a\u0627\u062c \u0645\u0639\u0631\u0641\u0629 \u062c\u062f\u064a\u062f\u0629. \u0648\u0628\u0648\u0633\u0639\u0646\u0627 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0623\u0631\u0634\u064a\u0641\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u062a\u0628\u0627\u0639 \u0623\u0633\u0627\u0644\u064a\u0628 \u062c\u062f\u064a\u062f\u0629 \u062a\u0642\u0627\u0648\u0645 \u0625\u0639\u0627\u062f\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0644\u0644\u0625\u0642\u0635\u0627\u0621 \u0648\u0627\u0644\u062a\u0647\u0645\u064a\u0634. \u063a\u064a\u0631 \u0623\u0646 \u0630\u0644\u0643 \u0644\u0646 \u064a\u0643\u0648\u0646 \u0645\u0645\u0643\u0646\u064b\u0627 \u0625\u0644\u0627 \u0625\u0630\u0627 \u062a\u0646\u0627\u0648\u0644\u0646\u0627 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0628\u0648\u0639\u064a \u0648\u0628\u0641\u0647\u0645 \u0644\u0623\u062b\u0631 \u0642\u0631\u0627\u0631\u0627\u062a\u0646\u0627.<\/p>\n<h2><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/h2>\n<ul dir=\"ltr\" style=\"text-align:left\">\n<li>Anti-harassment work: Conference anti-harassment policy [Internet]. Ada Initiative. [cited 2015 Feb 17]. Available from: <a href=\"https:\/\/adainitiative.org\/what-we-do\/conference-policies\/\">https:\/\/adainitiative.org\/what-we-do\/conference-policies\/<\/a><\/li>\n<li>Ammori, M, and Pelican, L. 2012. Why Search Bias Claims Against Google Don\u2019t Hold Up. Forbes. [cited 2015 February 17] Available from: <a href=\"http:\/\/www.forbes.com\/sites\/ciocentral\/2012\/06\/07\/why-search-bias-claims-against-google-dont-hold-up\/\">http:\/\/www.forbes.com\/sites\/ciocentral\/2012\/06\/07\/why-search-bias-claims-against-google-dont-hold-up\/<\/a><\/li>\n<li>Bardzell, Shaowen. 2010. Feminist HCI: Taking Stock and Outlining an Agenda for Design. In: CHI 2010: HCI For All. April 10\u201315, 2010, Atlanta, GA, USA<\/li>\n<li>CBC Radio. The Best Of The Sunday Edition July 17, 2011. [Internet]. [cited 2015 February 17]. Available from: <a href=\"http:\/\/castroller.com\/podcasts\/TheSundayEdition\/2429203\">http:\/\/castroller.com\/podcasts\/TheSundayEdition\/2429203<\/a><\/li>\n<li>Cvetkovich, Ann. 2003. An archive of feelings: trauma, sexuality, and lesbian public cultures. Durham, NC: Duke University Press.<\/li>\n<li>Damasio, Antonio. 1994. Descartes\u2019 error : emotion, reason, and the human brain. New York: Putnam.<\/li>\n<li>Halberstam, Judith. 2011. The queer art of failure. Durham, NC: Duke University Press.<\/li>\n<li>Kahneman, Daniel. 2013. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.<\/li>\n<li>Keller, Michael. 2013. SUL supports conference anti-harassment policies. [Internet.] [cited 2015 Feb 17]. Available from: <a href=\"http:\/\/library.stanford.edu\/news\/2013\/07\/sul-supports-conference-anti-harassment-policies\">http:\/\/library.stanford.edu\/news\/2013\/07\/sul-supports-conference-anti-harassment-policies<\/a><\/li>\n<li>Melymuka, Kathleen. 2008. Why Women Quit Technology. Computerworld. [Internet]. [cited 2015 Feb 17]. Available from: <a href=\"http:\/\/www.computerworld.com\/article\/2551969\/it-careers\/why-women-quit-technology.html\">http:\/\/www.computerworld.com\/article\/2551969\/it-careers\/why-women-quit-technology.html<\/a><\/li>\n<li>Nafus, Dawn; Kreiger, Bernhard; and Leach, James. 2006. Gender: Integrated Report of Findings. Free\/Libre and Open Source Software: Policy Support. [Internet] [cited 2015 Feb 17] Available from: <a href=\"http:\/\/www.flosspols.org\/deliverables\/FLOSSPOLS-D16-Gender_Integrated_Report_of_Findings.pdf\">http:\/\/www.flosspols.org\/deliverables\/FLOSSPOLS-D16-Gender_Integrated_Report_of_Findings.pdf<\/a><\/li>\n<li>Noble, Safiya Umoja. 2012. Missed Connections: What Search Engines Say About Women. Bitch Magazine, 54. [cited 2015 Feb 17]. Available from: <a href=\"https:\/\/safiyaunoble.files.wordpress.com\/2012\/03\/54_search_engines.pdf\">https:\/\/safiyaunoble.files.wordpress.com\/2012\/03\/54_search_engines.pdf<\/a><\/li>\n<li>Norman, Donald. 2005. Emotional Design. New York: Basic Books.<\/li>\n<li>Oldenziel, Ruth. 2004. Making Technology Masculine: Men, Women, and Modern Machines in America, 1870-1945. Amsterdam, Netherlands: Amsterdam University Press.<\/li>\n<li>Olson, Hope. 2002. The Power to Name: Locating the Limits of Subject Representation in Libraries. Dordrecht, Netherlands: Kluwer Academic Publishers. 1<\/li>\n<li>Reagle, Joseph. 2013. \u201cFree as in Sexist?\u201d Free culture and the gender gap. First Monday [Internet]. [cited 2015 Feb 17] Available from: <a href=\"http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/4291\/3381\">http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/4291\/3381<\/a><\/li>\n<li>Wu, Brianna. 2014. No skin thick enough: The daily harassment of women in the game industry. Polygon. [Internet]. [cited 2015 Feb 17]. Available from: <a href=\"http:\/\/www.polygon.com\/2014\/7\/22\/5926193\/women-gaming-harassment\">http:\/\/www.polygon.com\/2014\/7\/22\/5926193\/women-gaming-harassment<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062d\u0627\u064a\u062f\u0629: \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0639\u062a\u0632\u0627\u0632 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0628\u062d\u064a\u0627\u062f\u0647\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0643\u062a\u0628\u0627\u062a \u0644\u0645 \u062a\u0643\u0646 \u0642\u0637 \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0645\u062d\u0627\u064a\u062f\u0629 \u0644\u0644\u0645\u0639\u0631\u0641\u0629. \u0641\u0645\u0643\u062a\u0628\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0648\u062c\u0647 \u0627\u0644\u062e\u0635\u0648\u0635 \u0639\u0643\u0633\u062a \u062f\u0627\u0626\u0645\u064b\u0627 \u0623\u0648\u062c\u0647 \u0639\u062f\u0645 \u0627\u0644\u0645\u0633\u0627\u0648\u0627\u0629 \u0648\u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0627\u0644\u0639\u0631\u0642\u064a\u0629\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[597,639,640],"tags":[],"class_list":["post-53087","post","type-post","status-publish","format-standard","hentry","category-issue-51","category-libraries-information-services","category-information-knowledge-management"],"_links":{"self":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/53087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53087"}],"version-history":[{"count":3,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/53087\/revisions"}],"predecessor-version":[{"id":54188,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=\/wp\/v2\/posts\/53087\/revisions\/54188"}],"wp:attachment":[{"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informaticsjournal.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}